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October 2009 Edition - Lost in the Crowd?
Marketing Strategies You Can Use

CompuLaw

Features

Time to Focus on Marketing the Law Firm Again – Chair's Column

By Micah Buchdahl
The economic crisis that has gripped the nation has taken a toll on many of lawyers and law firms. The trickle-down effect has hit firms’ management teams and limited the ability to grow and nurture practices. What better time than now to differentiate your practice?

Making the Cut: Proactively Managing Your Communications and Media Allotment

By Jamie Diaferia and Zach Olsen
Create and demonstrate the value of marketing and public relations programs when they are needed the most.

Marketing Pooling: Jump in with Both Feet or Just Test the Waters

By E. Steven Carrington
Legal professionals are being asked to increase marketing efforts while their resources continue to shrink. Consider combining resources with others to get more mileage from your marketing dollars.

ABA Law Firm Marketing Strategies Conference

A Seven-Step Referral Recognition Program

By Nancy Myrland
Client referrals are an essential part of a thriving firm, and there are a few key steps to ensure that you continue to receive them.

Big Marketing Tips for Small Firms

By Jamie Mulholland
Your firm may be small, but that doesn't mean your marketing has to be.

Q&A with David Lat of Above the Law: The Complete Interview

Interview by Jamie Diaferia
Excerpts of this interview with an ABA Law Firm Marketing Strategies Conference keynote speaker were featured in the September/October issue of Law Practice magazine. Now, read what you didn't see in print.

Ranking the Raters: Making Sense of Attorney Ratings

Edited by John D. Bowers
Lawyers and the people hiring them can’t help but confront the many attorney rankings and reviews out there. These lists are undoubtedly tough to resist: they all appear objective and scientific. So, how do you compare and contrast the lawyer rankers?

Management

Your Practice Management Advisor

Marketing Tune-Up to Keep Business Coming

By Sheila M. Blackford
Times are tough. The tough get marketing. Could you use 10 practical ideas to boost your marketing efforts?

Technology

Tech Tool Review

By Erik Mazzone
Need an ally in the battle against information entropy? Try Evernote.

Best of ABA TECHSHOW®: The Trial Tech Toolkit

By Tim Piganelli and Nils Jensen
Trial Presentation software is typically used on a "stage" in front of a court, jury, and, well, let’s just say an audience. Make sure to choose it carefully, and with some due diligence.

Finance

How to Make Alternative Billing Part of Your Marketing Strategy

By Ed Poll
Satisfied clients are clients who will bring you more work. The best way to satisfy clients with alternative billing is to make it an interactive process.

Meet the Women Rainmakers!

Kara Baysinger

Interview by Natasha Innocenti
Relationship building comes from gaining clients' trust. Read this first-hand account about how problem solving and establishing trust brings clients in and keeps them coming back.

LPM Resources

Law Practice Magazine (Subscribe Today)

Current IssueLaw Practice is the ABA Law Practice Management Section's award-winning magazine. Published six times a year, Law Practice is the leading magazine on the business of practicing law, providing insightful articles and practical tips on marketing, management, technology, finance and more.

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